Job Opportunities @ Founders Bank & Trust

Marketing Coordinator

Department: Administration

All positions at Founders Bank & Trust require a high level of commitment to exceptional client service and client relationship development. All Bank employees must be enthusiastic about this commitment and exhibit it at all times. The Marketing Coordinator is responsible for the coordination and implementation of all marketing plans.

ESSENTIAL FUNCTIONS:

Energetically develops a ‘raving fans’ environment when dealing with internal and external clients.
Works with management to define and promote the Founders Bank & Trust brand.
Liaison to agency who is responsible for the Bank’s overall marketing strategy.
Implements media and marketing plan developed by agency. May make decisions on marketing opportunities (sponsorships) presented to the Bank.
Assists agency in the development of a customer acquisition program. Once developed works with lines of business on specific department responsibilities then manages the overall program to ensure adherence to deadlines and program success.
Coordinates internal marketing requests and ideas, making decisions on when to personally handle or to use agency.
Effectively communicates with all parties while coordinating projects providing timely follow-thru and on-going communication.
Coordinates development of and maintains all marketing support materials including product brochures, statements, direct mail, printed materials, sales materials and signage. May create some basic marketing materials.
In conjunction with agency, tracks, evaluates and reports marketing performance and results.
Advocates marketing ideas to management and agency.
Responsible for external communication including public relations, press releases, advertisements, annual report and newsletter.
Enthusiastically represents Founders Bank & Trust as a frequent participant in local community activities and events.
Coordinates Bank networking functions with public and private events.
Fields marketing calls and emails responding promptly and accurately.
Maintains records and reviews marketing expenses.
Accountable for departmental compliance with all relevant industry federal and state laws and regulations. Serves on the compliance committee.
Updates and reviews department policies and procedures as regulations change and as appropriate. Ensures policies and procedures are effective, understandable and followed by the department.
Provides back-up support to IT to maintain the Bank’s website.
Networks in related associations and gains knowledge of new trends and the competitive forces in the financial services industry.
This list of responsibilities is not complete and will be supplemented as necessary.

KNOWLEDGE, SKILLS, AND ABILITIES:

Proven project management skills with demonstrated success in handling multiple high priority projects.
Excellent communication skills (verbal, written and presentation) with the ability to interact professionally with employees, clients, vendors and the community.
Good problem-solving, decision-making and analytical abilities. Ability to work independently and perform problem solving and decision making under minimal supervision.
Proven organizational skills with the ability to create systems and processes to seamlessly handle multiple projects meeting all deadlines.
Ability to collaborate and work with a variety of people to attain objectives.
Advanced computer skills: PC, Outlook, Word, Excel, and Bank software.
Ability to meet attendance requirements; this position is not exempt from overtime (non-exempt). The incumbent must work all hours necessary to perform job tasks described (at a minimum 8:00 am to 5:00 pm) including all hours the Bank is open. Overtime is paid only with pre-approval by the Supervisor.
Excellent credit history.

MINIMUM POSITION REQUIREMENTS

(Experience, Education and Certification):

Bachelor’s degree or masters in related area.
Two to four years related work experience.
Ability to operate Photoshop, In-design and/or Illustrator preferred.

PHYSICAL DEMANDS:

Ability to move about the office effectively. Ability to effectively use all tools and equipment needed. Must be able to lift up to 15 pounds.

Interested applicants for this position should send current resume and salary expectations confidentially to:

HR Department
Founders Bank & Trust
P.O. Box 1828
Grand Rapids MI 49501-1828

or e-mail to:
humanresources@foundersbt.com